Crypto . Charity . NFT
Revamping the Landing page & Implementing the Crypto Donation flow
BACKGROUND
Binance Charity aimed to distributes cryptocurrency to people living in poverty by connecting them to an open financial system.
My role as a designer is to help to revamp the landing page look and feel and the whole website structure and implement the crypto donation flow.
Role /
Sr. UI/UX Designer | Binance
Information architecture, Wireframe, RWD UI design
Team /
1 UI/UX Designer, 1 Product Manager, 2 Devs, 1 QA
Year /
2022
Current Problems
Not much of charity personality
Site map is too complex to browse
Current donation flow is a hassle to complete the donation
Goal
My priority for the revamp is to
Organize the structure of the main page
Define the look and feel of the website
Gives clear guidance on the donation project
Implement the crypto donation flow
Community engagement
To give a clear understanding of the donation progress and engage our donors. The project page includes not only the project information itself. But also provide a donor board and social sharing for donors to share their act of charity.
